Pasefika Proud is a community-based approach addressing issues of family violence in Pacific communities. It is a call for Pacific families and communities, particularly youth, to be a part of the initiative.
“We work closely with the Pacific Advisory Group and the wider Pacific community to support the aims of Pasefika Proud and helping support something like the Pacific Music Awards is a great way to get those messages out to a younger audience,” says Deputy Chief Executive of Family and Community Services Murray Edridge.
The Pacific Advisory Group to the Government Taskforce on Family Violence (PAG) says music is a huge part of Pacific youth identity in this country and promoting Pasefika Proud messages around taking responsibility by making our homes safe and loving in order to nurture healthy, happy and resilient Pacific families are important messages.
“The Pacific Music Awards are an effective and positive channel for these messages as our Pacific artists, their families and friends celebrate success and achievement”, says PAG chairman Fa’amatuainu Tino Pereira.
Mr Pereira says it’s a very exciting opportunity to be able to work with leaders behind the Pacific Music Awards fraternity in our collective efforts to address family violence.
Pacific Music Awards Trust spokesperson Rev. Mua Strickson-Pua says the new sponsorship of the awards is a great partnership within the Pacific community.
“We are delighted to be joining with Pasefika Proud as we celebrate Pacific families, and honour the achievements and creativity of our Pacific music artists.”
The Pasefika Proud Pacific Music Awards are in their ninth year and will be celebrated be on Thursday 30 May from 7.30pm – 9.30pm at the Vodafone Events Centre, 770 Great South Road, Wiri, Manukau.